PEPSI AT SOLE DXB
Sole DXB is a celebration of Dubai's contemporary street culture. This three-day festival is a true grass-roots lifestyle event known for its love of footwear, music & art.
As one of the key sponsors, Pepsi activated at Sole in the form of a two-lane Pepsi bowling alley to create a key talking point & drive social engagement.
Hawke House designed & built this working alley, which included multiple lounge areas, a customised pop-up kitchen for F&B provider Shake Shack & a central drinks bar. Phone charging docks were designed into bar counters & strip lighting across the site bought the alley to life during the evening.
Sole DXBd3, Dubai Design District
Event Design, Build & Project Management by Hawke House
WITH THANKS TO
OMD for Pepsi ME
Magic Colour Dubai
Brand In Style