BEAUTYWORLD | FRONT ROW
The Front Row stage captured the spirit of Beautyworld, putting visitors right in the midst of the latest new developments in the industry. Its key features were education, demonstrations & expert talks that combined over three days in a novel format that was engaging & entertaining at once, with representation from industry segments including hair, makeup, nails & beyond.
The avant-garde setup celebrated the vibrant spirit of the industry like never before; bold, evocative & popping with colour & neon accents, the set design mirrored the constantly evolving trends & pulse of beauty, both internationally & closer to home.
Hawke House with tasked with the design & delivery of the set, as well as the
management of the talent curation & show programme, engaging the assistance of
our friends at Dan Bolton.
Timelapse video of the Front Row setbuild